1) purpose
2) form (what it is)
3) content (created through MES elements, CW/ED)
4) meaning (narrative (for trailer) - denotation/connotation achieved through MES/CW/ED)
5) genre
6) audience.
Ident links:
BBC
1.Purpose: The purpose of this idents is to remind the people watching the show of the channel they are watching and is advertising for the channel.
2.Form: This is in the form of an ident which is used as the TV channels logo and to let people know of the channel they are watching
3.Content: The ident is only short and uses just one camera angle (panning shot) this shot was positioned so that the letters were in the middle of the frame, this makes it the centre of the attention, because of it just being an ident meant to remind you of the channel by showing you the logo again, to make it a little more exciting and captivating they make the letters light up and the camera does a panning shot which just makes it a little more interesting to look at.
4.Meaning: The meaning of an ident is to tell the viewer of what the channel is thats being watched.
5.Genre: The genre of an ident is informative.
6.Audience: The target audience for the BBC ident is the most of the british public who would watch TV and the BBC.
E4
1.Purpose: The purpose of this ident is to let people know of the channel that they are watching.
2.Form: This is in the form of an ident
3.Content: In this ident it starts off with a cartoon of a Reindeer and it then precedes with santa jumping onto its back and it transforms into huge robotic beast, this fits with the channel because its a channel thats meant to be funny and little out there and weird.
4.Meaning: The meaning of an ident is to tell the viewer of the channel that they are watching.
5.Genre: The genre of this ident is to inform you of the channel
6.Audience: The target audience for E4 and the ident is people who enjoy watching light hearted and often funny programs and so the ident is funny and enjoyable to watch too.
Adverts:
Google Chrome
1.Purpose: The purpose of this advert is to let people know of the new google chrome and what its like, it tells you of some of the features that are new or improved with the new chrome.
2.Form: This is in the form of an advert or TV commercial.
3.Content: During the advert it using clever camera angles which are used to make something seem like a 2d image. In the opening shot you see the google chrome logo and then it moves into a panning shot in which you see that the logo is made from several sections which when looked at straight on then it creates a full image. Over the video this effect is used to show the new and inproved features of google chrome, Speed, Security, Themes, Omnibox, Stability, Inognito and new tabs. The whole way though the video to show the different features of chrome using camera trickery.
4.Meaning: The meaning that i get from watching this advert is to let you know of all the new features on google chrome, this is done through something relevant to the feature that it is trying to explain, for example: Stability is shown by one window freezing and normally one window freezing would crash all of them, causing a domino effect onto other tabs, this is shown that they are all independent and work separately from each other by one of them freezing and dominoes falling over on top, this would normally hit over the dominoes on top on they other windows, where as they are not knocked over in the video, showing that the windows are all independent and don't stop each other.
5. Genre: The advert has a genre of Informative, this is because it is there to inform you and tell you of the new google chrome.
6. Audience: The target audience for this advert is for people who often use the internet, the advert was aired online which addresses the target audience the best, people often use different search engines and so knowing all the features of the engine is good so as people know what they should be getting when downloading.
Film Trailers
Robocop
1. Purpose: The purpose of this advert is to let people know of the new and up coming film that is being made and will be in cinemas soon.
2. Form: This was in the form of a tv advert or film trailer from cinema.
3. Content: This trailer consists of the best bits of the film thats going to be in cinema and put together to allow you a sneak peek into the feature film, this is to show you what genre the film is and what its about.
4. Meaning: The meaning of this trailer is to show people what the film is about and to tell you of the films existence.
5. Genre: The genre of this is informative but also entertaining to tell you of the film and show off some of it.
6. Audience: The target audience for this is for people who are interested in action films and too who watched the original film and would want to compare
How to train your dragon 2
1. Purpose: the purpose of this is to make people aware of the films existence and that it is being made, its also to get people to want to come and watch it when it comes out
2. Form: This is in the form of a trailer and so is meant to be shown on the big screen at cinema
3. Content: This trailer is taken from all the best bits of the film and makes it look really good so that you want to go and see it.
4. Meaning: The meaning of the film trailer is to show people what the film is about and the genre, therefore the type of people who would most want to watch it.
5. Genre: The genre of this informative but is also there to entertain people so that they will want to go and watch it.
6. Audience: The target audience for this trailer is for families who have young children and would be interested in watching this animated film.
Promotional videos (for schools/collage/university)
Zurich International School
1. The purpose of this video is to promote Zurich international school and make people what to attend it and have a good education.
2. The form of the video is in an educational and informative style so as for you to get the most information about the school before even attending.
3. The promotional video uses small clips in order to make a bigger picture,it takes parts of the school and shows students being taught and working hard, this shows the school as being in a better light and the great opportunities they get from attending. In the video they use mis en scene to show off some of the school and the scenery that you would encounter. One show that was used was a close up interview style of one of the members of staff talking and then it cut away to another shot of what they were talking about. This meant that it was more attractive and enjoyable to watch, rather than watching them talk about something they show the thing they are talking about.
4. The meaning of the video is used to educate you of the school and they types of thing you would encounter if attended it.
5. The genre would be informative or educational because of what the video is trying to teach and show you.
6. The target audience for the video would be parents and some students who are looking to attending the school in the next few years.
Vanguard college
1. The purpose of the video used to promote the Vanguard collage and make it seem in as good light as possible.
2. The form of this is an informative and educational video used to promote the collage
3.This video uses content gathered from the collage showing who some of the teacher are and the classes and students currently attending, during the promotional video you have bits of positioned props used with mis en scene which in one example uses books in the background to give a feeling of education and learning, another would be the collage campus, tables and chairs which are all clear conventions of a collage or a learning environment. It also shows plenty of teachers and how there qualifications have helped them and so the opportunities they get.
4. The meaning of the video is to show off the collage in the best way possible, this makes more people want to go and so it becomes a better collage.
5. The genre of it will be informative or educational in which it tells you of the collage and how it runs.
6. The target audience for a promotional video like this one is focused more at the parents and some younger people who are looking at joining a collage for further education.
East Riding College
1. The purpose of this video is to promote the East Riding College.
2. It is in the form of an informative promotional video.
3/4. The content of the clip is of the college showing off what some people do and some of the resources they have in the college. The way they have shot it is that the students talk about what they are doing and how it is better than normal school and then they have edited to show what they are talking about . The mis en scene in this video is good, it shows the conventions of a college and what you will do there, it shows you some of the equipment of the college to show you what there is to offer that is actually in the college, and the clips as they are all in or about the school.
5. The genre is informative educational video.
6. The audience is for people who are looking to apply to a college and want to see what facilities they have.
South Devon College
1.The purpose of this video is to promote the south devon college and to show what you can do there and why it is a good choice to go.
2. It is in the form of an informative promotional video.
3/4. The content of this clip is of the college showing off its many features and facilities to try and persuade students to come here. The mis en scene is good as they take shots of the college and of the people that go there so that they can tell the viewers what it is like. They also shoot shots of the equipment that is actually in the college so they aren't showing you things that aren't in the college.
5. The genre of this video is informative.
6. The audience will be for parents and students looking for a college or sixth form either for themselves or for their children.
Lassen College
1. The purpose of this video is to show off and promote the Lassen college in america.
2. It is in the format of an educational video and it tries to persuade you why it is a great place to go and learn.
3/4. The content of this video is of the surrounding area and the facilities it has and the opportunities the college can give. The mis en scene of this video shows the conventions of a normal college, it has students that attend there and the equipment you can see in the clip are of the school so the mis en scene is very good for the clip.
5. The genre this clip falls into is informative, this is because it tells you lots of different things about the college.
6. The audience would be for the students and parents of students that are looking for what to do next after high school.
